How social media apps are paving the way for content monetisation - The Financial Express

By Sahil Chopra

The social media circle is evolving at an exceptionally aggressive rate. Innovation is at the core of everything, and we are always on the verge of seeing a progressive change in how we interact.

Twitter has finally launched its most-awaited feature, “Super Follows,” announced in early 2021. The feature will give a set of privileges to users and allow them to access exclusive premium content. Super Follows is a unique way content creators can earn monthly revenue by sharing subscription-only content with subscribers on Twitter. With Super Follows in action, the social media landscape will witness a slew of upcoming changes in terms of subscription-based content. This will allow people to monetise content and give subscribers access to exclusive content and conversations from their favorite content creators. Twitter users will now be able to create deeper engagement with bonus tweets and more and sustain their followers while making money. Super Follows will welcome users who want to share their exciting viewpoints and characters to Twitter engage people in discussions across journalism, music, content curators, gaming, and more.

Following Twitter’s lead, Facebook is coming with Communities to create space for people sharing similar interests like gaming, food, blogs. Furthermore, communities will allow the users to create and join groups. In addition, social media platforms like YouTube, Github, and more have also launched their digital payment tool to...



Read Full Story: https://www.financialexpress.com/brandwagon/how-social-media-apps-are-paving-the-way-for-content-monetisation/2326028/

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