For Dolly Meckler, founder of Challah Dolly, the Jewish High Holiday season that includes Rosh Hashanah (which is the Jewish New Year) and Yom Kippur (the Day of Atonement), can essentially be considered her business’ “Black Friday” in terms of demand.
Meckler’s signature selection of challah loaves are available year-round on Challah Dolly’s website, but she created a round loaf of challah to be enjoyed for the Jewish holidays, in two flavors: regular and cinnamon raisin. (According to Jewish tradition, the round shape symbolizes the circle of life and cinnamon raisin signifies a “sweet New Year.”).
But first, let’s slow our scroll: what is Challah Dolly?
Challah Dolly is a New York-based company founded by 29-year-old Dolly Meckler, which ships its loaves of the traditionally Jewish bread (known for its braided look and egg-based recipe) weekly across the United States, and is available at several bakeries in New York City.
She successfully managed to take her bread-making business from curbside to nationwide, within a year, all thanks to a drive for sparking joy, a passion for storytelling, and a devotion to encourage people to “eat and enjoy bread.”
Its origin story involves the pandemic, happenstance, the magic of bringing people together over bread, and Meckler’s mission “to make Jewish tradition ‘cool, modern and accessible.’” A New Yorker feature this past May and a nationwide distribution plan have helped make Meckler’s brand a bona fide food business.
For...
Read Full Story: https://www.forbes.com/sites/karineldor/2021/09/07/how-this-social-media-strategist-is-sparking-joy-with-her-bread-brand-challah-dolly/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.