You may have heard that Instagram is “no longer (just) a photo-sharing app.”
This was tweeted out in a video from the head of Instagram, Adam Mosseri, in which he talked about where the social networking platform is heading: toward being another video platform.
Yup. Instagram is now trying to compete with TikTok and YouTube (along with Facebook) to encourage content creators to share entertaining, educational, and inspiring video-based content.
Specifically, they are looking at Instagram Reels, IG Live, and IGTV (videos that go beyond the 30-second Reels, or the one-minute regular video time limit).
Videos on social media work
No matter which industry you are in, videos can market your business in fresh and effective ways. Video content is one of the most popular mediums for businesses today—and for good reason. It can be more engaging, more memorable, and more popular among consumers than any other type of content.
There’s data to back this up as well!
For example, did you know that 76% of businesses say video helped them increase sales? Or that 80% of marketers say hosting a video from YouTube on their website has increased time visitors spent on their website? (stats via Wyzowl)
You can take a look at some of the top posts from your own social networks; most likely, your best-performing content on your Facebook or Instagram brand page has been native videos (videos shared using the social network, as opposed to using a link).
In fact, Ram’s Gate Winery had such a great...
Read Full Story: https://www.northbaybusinessjournal.com/article/industrynews/5-ways-social-media-videos-can-help-drive-more-business/
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