Koo, the India-based microblogging and social media platform, said 50 per cent of its 1 crore users interact in Hindi, making it the platform of choice for regional language users.
Of the over 52 million Koos on the platform, nearly half are in Hindi.
“The majority of the Indian people communicate in native languages, leaving them out of the social media discussion, which is largely in English. As we aspire to bring the next billion users to the internet and remove the bias against non-English speaking audiences, Koo is on a mission to democratize the voice of India. Koo has created a space where Indians who are comfortable speaking their mother tongues can express their thoughts and ideas freely. The platform enables users to Koo in their preferred language and rest assured that a large part of their community will understand the context without explanation. Koo seeks to bring people and communities together using language as a uniting factor,” said a Koo spokesperson.
Conversations on Koo-Hindi range from social causes, political views, Bollywood, sports, current affairs, festivities, days of national importance, remembrance of national leaders, and other such campaigns.
Based on a study of Hindi content on various microblogging platforms performed over a number of days and at various times, it was found that, on average, the number of Hindi posts on Koo is nearly double the number of Hindi posts on any other microblogging site. Further, the number of Hindi users on Koo...
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