Lauren Semple and Cheryl Lien can barely contain their excitement as the tour bus arrives at Transfer Beach in Ladysmith.
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The 20-somethings squeal and jump as the door opens and NDP Leader Jagmeet Singh emerges. They are among the cheering crowd of 200, mostly party volunteers, who jostle for a selfie and a moment with their leader during a quick stop in a riding the NDP believes is theirs to take back from the Green incumbent.
“Young voters feel disenfranchised and they need someone to inspire them, and I think that’s what Jagmeet brings,” says Semple. “He tells us ‘we can do this’ and ‘we can make change.’ He is spreading that message through the channels that young people use.”
These women represent the young voters the party is trying to court through social media channels and through candidates and platforms that highlight millennials’ concerns, including climate change.
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But some political observers caution that while the party may need young voters, it must also retain its traditional union support.
“They’ve always had to do a bit of a dance with labour,” said Gerald Baier, a University of B.C. political science professor.
That labour support is not guaranteed.
Although the Canadian Labour Congress and the B.C. Federation of Labour have endorsed the NDP in this election, union leaders like Geoff Dawe, the president of Local 2 of the Public and Private Workers of Canada, said that doesn’t mean union members will automatically vote NDP....
Read Full Story: https://vancouversun.com/news/politics/election-2021/ndp-uses-singhs-appeal-social-media-to-attract-younger-environmental-voters
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