It may lack the zing of "May the Fourth," but September 8 has become "Star Trek Day," honoring the cult TV series that debuted on this day in 1966. While just 79 episodes of Star Trek – now known as The Original Series to fans – were actually produced, the show became a hit in syndication and spawned an animated series in the 1970s, followed by a series of movies, as well as multiple spin-off series.
Apart from Star Wars, Star Trek has become the most popular science fiction franchise in the world. Its fans – Trekkers not Trekkies as they may quickly point out – remain quite passionate. However, it did take an effort from Paramount+, the streaming service now carries the franchise including the newest spin-off, to get the ball rolling on "Star Trek Day."
On social media Paramount+ went into warp speed to hype up the anniversary starting days in advance.
Actress Kate Mulgrew (@TheKateMulgrew), who starred as Captain Kathryn Janeway on Star Trek: Voyager from 1995 to 2001, was among the few series regulars who helped promote "Star Trek Day."
Unlike May the Fourth, which was embraced by Star Wars fans, September 8 seems a tad more commercialized, thanks to the promotion.
"What isn't commercialized these days?" pondered technology and telecommunications analyst Roger Entner of Recon Analytics.
"The fans of whatever day it is will celebrate it and the rest will look down on it for the blatant commercialization," Entner explained. "Companies like Hallmark have been built...
Read Full Story: https://www.forbes.com/sites/petersuciu/2021/09/08/star-trek-day-and--trending-on-social-media/
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