The social media landscape is shifting rapidly, from new opportunities for influencers, such as the ability to hide likes on Instagram or schedule stories on Facebook, to the meteoric rise of TikTok and its unique short-form content that has impacted how an entire generation consumes media. This shift in the landscape has forced brands to rethink how they market and promote their products. What may have resonated with a consumer at one point may not be the case anymore.
To develop a successful marketing strategy, brands need to focus on the following three areas:
The Creative Conundrum
With the acceleration of video popularity, brands can no longer rely on just one creative asset. To compete for consumer attention, a constant, diverse flow of content is needed. So, what do you do when you run out of ideas?
Traditionally, brands work with creative agencies or in-house teams, but that can be costly and overwhelming. One way brands can minimize these costs and get the same impact is to work with influencers. When thinking about influencer marketing, brands don’t have to pick the influencer with the highest follower count. Instead, they should look closely at active brand enthusiasts or frequent customers. Statistics show that 70 percent of consumers need to read product reviews before making purchase decisions. Working with influencers allows a brand to activate its existing customer base to create content and post on its behalf.
Brands can also enlist employees as...
Read Full Story: https://www.mytotalretail.com/article/how-brands-can-stay-in-front-of-social-media-marketing-trends-to-drive-engagement-and-loyalty/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.