On Wednesday morning, employees of the Times Network woke up to an email about an updated policy on the use of social media. The email was sent by Srivathsan S, the network’s executive vice president and head of human resources.
“We are entering an exciting new phase in our Network’s group,” Srivathsan wrote enthusiastically. “Keeping pace with the ever changing landscape of social media as a growth driver, requires that we revisit our social media policy and make changes to it from time to time.”
The Times Network is the Times Group’s TV division, comprising news channels like Times Now, Mirror Now, ET Now, and Times Now Navbharat. The new social media policy applies to all employees of the network, including “officers, journalists, editors, anchors, reporters, consultants, freelancers, retainers and service providers”.
The policy, a copy of which was accessed by Newslaundry, describes social media platforms as a “channel for distribution of the network’s content” which are “integral and strategic to the company’s operations”.
It lists 19 “dos and don’ts” applicable to all employees. Non-compliance can lead to “removal of social media posts” or even “termination of their services”.
Several of these guidelines make sense: be respectful and polite, alert senior colleagues in cases of “bullying” or “threats”, do not post “discriminatory, offensive or libellous content”, correct “erroneous” posts “quickly and transparently”. Interestingly, the policy also cautions employees...
Read Full Story: https://www.newslaundry.com/2021/09/09/times-network-lists-19-dos-and-donts-for-employees-in-new-social-media-policy
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