Summary
- Social media benefits from digitalization, growing online advertising, and so on. The industry outlook is very positive.
- Facebook is the king in the social media realm, Twitter is a way less dominant platform. Twitter still has a highly engaged user base, however.
- Facebook is the better-quality pick among these two, and its valuation also looks more favorable.
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Article Thesis
Social media is an industry benefitting from long-term growth tailwinds, and Facebook, Inc. (FB) is the absolute leader in this space. There are, however, also some other players investors might be interested in. In this report, we will pitch Facebook against Twitter, Inc. (TWTR) to see which of the two stocks is more attractive at current prices. We'll also look into a couple of questions brought up by readers regarding these two companies.
Due to a wider moat, stronger profitability, and a cleaner track record, I believe that Facebook is the better pick among these two, but a case for investing in Twitter can also be made.
Company Overview
Facebook, Inc. is, through its four major platforms Facebook, FB Messenger, Instagram, and WhatsApp, the absolute leader in social media in both the US and the world. In fact, these four platforms make up four spots out of the top 5 social networks, the only non-Facebook entry in that list is Alphabet's (GOOG)(...
Read Full Story: https://seekingalpha.com/article/4454182-twitter-vs-facebook-social-media-stock-buy
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