In August, Taliban militants entered Kabul as they claimed victory in the 20 year-long war.
After the Taliban announced their new government to rule Afghanistan, changes are being noticed in their new form of governance. One of the most prominent changes being, the use of social media.
The Taliban launched a comprehensive social media campaign immediately after they stepped up their military offensive against Afghan national security forces.
There was a network of social media accounts that highlighted the alleged failures of the Kabul government and focussed on Taliban's achievements.
There were tweets that used hashtags like #kabulregimecrimesm which was attached to tweets accusing the Afghan government of war crimes, #westandwithTaliban, which was used as an attempt to drive grassroots support, and #ﻧَﺼْﺮٌ_ﻣٌِﻦَ_اللهِ_ﻭَﻓَﺘْﺢٌ_ﻗَﺮِﻳﺐٌ, which referred to help from God and victory is near.
In a video, which surfaced on the internet, a Taliban official can be seen reassuring female health workers that they could keep their jobs. In another such video, militants told Sikhs, a minority religious group, that they were free and protected.
Taliban, this time, used social media as a tool to tame the opposition and convey their messages to the citizens.
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As a response to this, Afghanistan's then-Vice President Amrullah Saleh warned his forces and the public not to fall for such 'false claims' of Taliban victories on social media. He also called on people to avoid...
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