21 New Social Media Tools for Merchants in 2021 - Practical Ecommerce

New and updated social media tools can enhance an ecommerce business.

Here is a list of new social media tools and platform updates in 2021. There are tools for shopping, influencer marketing, live streaming, payments, dynamic advertising, and more.

Facebook

Facebook introduces Horizon Workrooms. To help people work remotely, Facebook has launched an open beta of Horizon Workrooms, available for free to download on Oculus Quest 2. Workrooms is a virtual meeting space where you and your colleagues can collaborate from anywhere. Join a meeting in virtual reality as an avatar or dial into the virtual room from your computer by video call. Use a huge virtual whiteboard to sketch out ideas, bring your computer and keyboard into VR to work together with others, or have expressive conversations as if you are in person.

Facebook Horizon Workrooms

Facebook Pay expands to additional platforms. U.S. businesses that use participating platforms can now enable Facebook Pay as a payment option directly on their websites, giving their customers the ability to check out without re-entering their payment information. Facebook Pay uses encryption to safely and securely store payment card numbers, removing the need for merchants to manage that data. Facebook started the rollout with Shopify merchants and will be expanding to other platforms.

Facebook expands Shops. Facebook has made it easier for people to discover and buy from Shops. In the U.S., businesses can bring Shops products into...



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