The Cayman Islands Department of Tourism (CIDOT) has appointed White Tiger PR as its UK and European PR agency for a three year period after a highly competitive RFP process, as it begins to reopen to tourists.
The appointment comes in advance of Cayman’s October 14 reopening after entering 'phase three' of reopening plan this week (September 9).
White Tiger's remit is to raise awareness of the Cayman Islands as a premier luxury destination for European visitors, including the advancement of its sustainable tourism programme.
The agency said it will "develop compelling PR campaigns across all channels of the European marketing mix". It will produce "unique content showcasing the Cayman Islands’ first-rate dive locations, diverse international culinary scene, thrilling sports, as well as spectacular wildlife, nature and beach life".
Rosa Harris, director of tourism at the Cayman Islands' tourism department, said: “With the successful rollout of our on-island vaccination programme and exceptionally low cases of COVID-19, we have a strategy in place to safely welcome back visitors to our beautiful islands. As the UK and Europe market will play a vital role in our return to international tourism, we are delighted to engage the specialist services of White Tiger PR to help us highlight our unique offering of exceptional barefoot luxury beach holidays. We look forward to working with the team to develop our core market as well as new ones.”
White Tiger managing director Cass...
Read Full Story: https://cayman.loopnews.com/content/idot-hires-pr-agency
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.