By Clout by TIFIN
It’s no longer news that social media is a vastly powerful force in marketing. More than 73% of marketing professionals said that social media marketing was either “very effective” or “somewhat effective” in a 2019 Buffer study. And social media marketing is an increasingly important part of a strong financial marketing campaign as well, partially because of the personalized content and testimonial feel that it can provide.
But how can financial advisors looking to create social media campaigns or expand their preexisting campaigns be sure that they are gaining traction within a larger online community?
The double-edged sword of social media is that, while it’s easy to post, it’s much harder to ensure that your content is correctly geared toward your chosen demographics. If your posts aren’t getting the meaningful engagement that you are aiming for it can be difficult to decipher what you are doing wrong. The issues you run into could stem from a number of different variables, including timing, consistency, style of content, the content itself, or overall strategy.
If you are understandably confused about how to best create or refine a social media campaign, here are a few tips to keep in mind:
Research Your Demographics And Build Content Around Them
It’s always important to know who your target audience is when crafting any kind of social media strategy. As an advisor, you may already have done research about who your organization sells the most to, and...
Read Full Story: https://www.nasdaq.com/articles/8-tips-for-financial-advisors-to-level-up-their-social-media-2021-09-13
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