A New Media Startup Treats Reporters Like Social Media Influencers - Bloomberg

Puck was founded by four media veterans in New York.

Julia Ioffe was finishing up a book earlier this year when she decided it was time to get a full-time job. As a veteran of The New Yorker, The Atlantic and New Republic, she had plenty offers. But after more than two decades of working for other people, Ioffe decided to make a bet on herself.

Ioffe is one of the first writers at Puck News, a new media company that aims to cover the four centers of power in the U.S.: Silicon Valley, Hollywood, Washington and Wall Street. Founded by veterans of New York media, Puck News is led by Chief Executive Officer Joe Purzycki and editor-in-chief Jon Kelly. But Kelly and Purzycki stress the company isn’t about a charismatic founder like Vice’s Shane Smith, but its star talent.

Kelly has recruited a handful of influential writers to write newsletters and serve as founding partners in his new venture. Matt Belloni dishes on clashing egos in Hollywood. Teddy Schleifer explores the soft power of Silicon Valley billionaires. Ioffe examines the depressing state of contemporary politics. William Cohan writes about finance. Puck’s contributors include Baratunde Thurston, Peter Hamby, Dylan Byers and Tina Nguyen, and the company plans to add a few more names before the end of the year.

For the past few months, the only way to read any of them was via email. But on Monday, the company will unveil its website that will publish fresh stories every day. Later this month, Puck will introduce a...



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