Building loyalty and awareness are top priorities for any social media marketer. And for good reason. The greater your visibility, the more your brand is in front of potential followers.
By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others.
In the past, it was possible to achieve these goals through promotion and advertising. However, the rules of engagement are changing. Today’s social media users are more discerning about where they place their trust. Brands have to work harder and smarter to earn it.
In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.
What does a good social media strategy look like?
Recent years have changed social media for better and worse. On the one hand, it’s played a critical role in bringing people together during a pandemic that forced us apart. It’s also provided a platform to speak on areas such as climate action and racial and gender equality.
On the other, it’s been damaged by concerns over privacy (see The Cambridge Analytica and Facebook scandal) and fake news.
More people than ever are using social sites, which is good news for social media marketers. But more of these people are using it to interact with friends and family. What’s more, fewer people trust what they see and hear in their feeds.
So, how do you build awareness in a landscape favored for person-to-person...
Read Full Story: https://www.business2community.com/social-media/developing-a-social-media-marketing-strategy-that-builds-loyalty-and-awareness-02430402
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.