NEW YORK - "I didn’t like Facebook, but it seemed like Instagram was easier and better," said Debra Rapoport. At 76 years old, Rapoport is living life in Manhattan as a hat designer and fashion icon.
"I have a team of photographers who love to photograph me, so I’m always getting photographs that are up-to-date and people send me things to wear so I have to model them and show them and talk about them," said Rapoport who runs the Instagram page @debrarapoport.
She’s part of a trend of "grandfluencers" – web-savvy seniors racking up a big social media followings. There’s also 63-year-old Carrie Nachmani, a grandmother of four, who started an Instagram food page in 2018 in order to showcase her cooking.
"I think people over 50, 60 can be a little intimidated by the whole tech world and I am on so many levels, but I’ve gotten my little Instagram world that I’m getting very comfortable in," said Nachmani.
That "little" Instagram world, called @carriestable, now has nearly 50-thousand followers.
"To show people and connect that you can be 63 years old and still working out and eating healthy and being so full of energy and having a voice and something to offer. It’s just a different way of being a grandparent than the other generations," said Nachmani.
New York Times tech reporter Taylor Lorenz explains one of the reasons she believes these grandfluencers are able to gain such a large following.
"It’s kind of like an aspirational life if you’re not there yet. So for young...
Read Full Story: https://www.fox5ny.com/news/grandfluencers-web-savvy-seniors-are-making-it-big-on-social-media
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