Didn’t recognize many of the faces on the red carpet at New York Fashion Week events? You’re probably just not spending enough time on TikTok.
While coveted spots on the carpet and in the front row have long been reserved for A-list celebs, guest lists are changing to include social media influencers.
“This is a whole world that I didn’t even have a glimpse of a year ago,” said Deánna Giulietti, a Broadway performer-turned-TikTok star, who lives in Harlem and was invited to various Fashion Week festivities. “To see those faces at the fashion events — which used to be seen as completely unattainable — I was like, ‘That’s the future.’ ”
The 28-year-old took to TikTok last year as the pandemic ravaged the arts in Manhattan, gaining popularity from showing off her daily looks.
For Fashion Week, she showcased her outfit of the day — otherwise known as her “OOTD” or “oo-ta-dah” — to her 1.4 million followers. She also posted about her busy days and nights, from hosting an event for fashion students to going to various shows to watching Paris Hilton DJ at a Saks party next to G-Eazy. It’s content that gave followers a glimpse of glamorous proceedings that even Giulietti herself never imagined she would attend.
“Bringing influencers into the mix gives you a different perspective,” said Caroline Vazzana, stylist and the author of “Making It in Manhattan: The Beginner’s Guide To Surviving & Thriving in the World of Fashion.” “It’s as if your best friend is going to Fashion Week...
Read Full Story: https://nypost.com/2021/09/13/social-media-influencers-have-forever-changed-nyfw-2021/
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