While social media engagement wasn’t as high as it was in 2019, New York Fashion Week still managed to engage people’s attention online.
According to data from ListenFirst, a social analytics platform, the brands that topped social media engagement during NYFW (Sept. 7 to 12), in order, were Moschino, Michael Kors, Christian Sirano, Carolina Herrera, LaQuan Smith, Coach, Oscar de la Renta, Tom Ford, Tory Burch and Telfar.
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The social engagement score is based on the volume of post responses, fan growth across Facebook, Twitter and Instagram and hashtag and handle mentions on Twitter compared to the spring 2020 season, which took place from Sept. 6 to Sept. 11, 2019. (The September 2020 show week was mostly virtual).
“The excitement around the Moschino and Michael Kors shows is an encouraging reminder that timing the right new collection with a gathering of celebrities still captures the internet’s attention,” said Jonathan Cohen, director, content and communications at ListenFirst. “Still, the overall social media data indicates New York Fashion Week will need more than one cycle to return to pre-pandemic levels of engagement. For example, 131,486 Tweets mentioned New York Fashion Week between Sept. 7 and Sept. 12, 2021, which was a 48 percent decrease from the 252,996 Tweets that mentioned New York Fashion Week between Sept. 6 and 11, 2019. There isn’t an overnight fix for the past 18 months, but the return to an in-person fashion week was definitely a step...
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