Social Media Platforms Pledge to Push 'Positive Content' on Chinese Culture - Caixin Global

An entertainment industry group has urged online platforms including giants Sina Weibo and Baidu’s online video streamer iQiyi to direct traffic to “positive content” rather than “unethical” stars, amid a crackdown that is reshaping the country’s showbiz industry and fan cultures.

The state-backed China Association of Performing Arts (CAPA), whose members include theater companies, actors, directors and talent agents, made the request after summoning representatives from 14 platforms such as social media giant ByteDance’s news aggregator Jinri Toutiao and video sharing site Bilibili for a Friday meeting.

The platforms pledged to take more measures to “support content that actively promotes core socialist values and traditional Chinese culture,” the CAPA said in a statement published Saturday on its public WeChat account (link in Chinese).



Read Full Story: https://www.caixinglobal.com/2021-09-13/social-media-platforms-pledge-to-push-positive-content-on-chinese-culture-101772728.html

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