Leveraging social media to market your brand, or yourself, can not only attract young talent but also new clients, according to this special counsel.
James d'Apice is a special counsel at Chamberlains Law Firm, as well as the owner and host of Coffee and a Case Note. The brand is a podcast, as well as a username Mr d'Apice uses on Youtube, Twitter, Facebook, and LinkedIn. Coffee and a Case Note has also amassed over 1,500 followers on Instagram and almost 20,000 followers on TikTok.
Mr d'Apice spoke recently on The Lawyers Weekly Show about marketing his commercial litigation work online, drawing in new clients with TikTok videos and balancing traditional practice methods with social media.
From early on in his career, Mr d'Apice has been drawn to the idea of writing blog posts, giving keynote speeches and having his name appear in the firm newsletter – and has since combined these methods with more contemporary forms of content production.
“The more time passed, the more ingrained the view became that law firms think publishing case notes on their website is good. So apparently people like case notes, and the contemporary form of the internet tends to like videos,” he said.
“Wouldn't it be funny if we could somehow try to combine the law firms' appreciation for case notes with the contemporary internet's apparent appreciation of videos?
“I'm not someone who particularly enjoys watching videos online, ironically, but from that thought process was born a project where, now...
Read Full Story: https://www.lawyersweekly.com.au/biglaw/32495-how-social-media-can-help-build-your-business
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