Instagram has launched a live test of a new feature called ‘Map Search’ in Australia and New Zealand, which enables users to discover businesses and locations of interest on the in-app map, and find info on each listed business, as well as post public posts tagged with that location.
As you can see here, users with access to the new option are being prompted to tap on the map icon at the top right of the Discover tab. That then connects through to the new Map Search experience, which highlights cafes and restaurants primarily, but also shops, entertainment venues and more.
You can see in the last frame above that when you tap on one of the new location marketers, it then expands and displays more information about that place. For businesses, that includes hours of operation, location markers and price info, along with connection through to their IG profile, above a listing of public posts tagged at that location.
Though none of the businesses I looked through actually had pricing info available as yet. I assume that this will be built into Instagram business profiles, providing an option for brands to choose their price listing in the display, which, for restaurants, could be an average estimate per meal, and for entertainment venues, a ticket price.
It’s an interesting addition, providing more direct connection between Instagram and businesses, which is increasingly an element that Instagram’s looking to emphasize, with in-stream shops and business promotion options to...
Read Full Story: https://www.socialmediatoday.com/news/instagram-adds-new-map-search-tool-to-maximize-business-discovery/606569/
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