Sales of nearly $ 1 . 7 M in August 2021 set a new monthly record, exceeding the previous monthly record of $ 1 . 5 M in May 2021
Adastra Holdings Ltd. (formerly Phyto Extractions Inc.) (CSE: XTRX) (Frankfurt: D2EP) (“Adastra” or the “Company”), a leader in innovative ethnobotanical and cannabis science products, today announced record preliminary unaudited provincial wholesale sell-through in August 2021 of nearly $1.7 million . This represents a 27% increase over the prior three-month average and puts year-to-date brand sales for the first eight months of 2021 at approximately $8.7 million compared to $6.7 million for all of 2020.
The wholesale sales for the Phyto Extractions (“Phyto”) brand reflected a strong affinity for the Company’s products by Canadian consumers and retailers across the country. They were driven by product line extension, new market expansion, and effective consumer marketing.
- Product line extension: The Company has introduced several new innovative cannabis products in recent months, with 1 gram Blue Raspberry, 1 gram Green Apple Cartridge, 1 gram Pink Kush Shatter, 1 gram D Bubba Shatter and 1 gram Blue Gorilla OG Shatter being particularly popular. The Shatter launch was particularly successful, with 3,370 cases sold to provinces in the first four months of sales. Additional new products, such as the recently-announced Santa Cruz Haze Shatter Vape Cartridge, have received a product listing...
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