Parlaying Popularity into Sponsorships, Pop-Ups, and Sales
The average Instagram post is worth a million binary digits. And sometimes that feels like the amount of figures influencers are making. But it’s not just the Addison Raes and Kylie Jenners of the world making a buck on the web. Accounts big and small have found ways to parlay their online reach into real-world success. Yes, there are the fabled sponsorships, where brands pay users to post #ads. But local entrepreneurs are also using social media as a means to bolster their sales through community building. We spoke to four content creators raised in Santa Barbara about how they transform follow counts into dollar signs.
Followers: 49,000+ on TikTok, 17,000 on Instagram
S.B. Connection: Grew up in Santa Barbara, now lives in Los Angeles
On TikTok becoming the hub of her online business:
I had a following on Instagram for my music and some of my visual art, and then on TikTok, I explored visual art and posted a lot about creating the studio and the meaning behind my work, which was inspired by mental health. It kind of blew up on TikTok, to be honest. So now even though I’ve been doing IG for years and years, my platform on TikTok is three times as big at this point.
How TikTok affects studio bookings:
Pretty much everybody is coming from TikTok. I do get larger-scale bookings from Instagram, like more serious clients. But in terms of my day-to-day people that want to do a photo shoot or video, definitely TikTok.
On...
Read Full Story: https://www.independent.com/2021/09/15/how-santa-barbaras-content-creators-make-money-and-brand-deals-on-social-media/
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