Ohio University’s social media has been ranked No. 4 in the nation among every NCAA Division I higher education institution. This moves OHIO up from the previous best No. 6 ranking earned last year.
Rival IQ’s 2021 Higher Education Social Media Engagement Report ranked OHIO No. 4 overall, No. 4 on Twitter, No. 6 on Facebook and No. 43 on Instagram.
“Vibrant photos that popped thanks to vibrant Bobcat green,” according to Rival IQ, helped place the OHIO social media pages in the Top 10 across the nation for the second year in a row.
The report surveyed 353 Division I colleges and universities between June 1, 2020, and May 31, 2021. According to Rival IQ, the top-ranked social media higher education pages have high engagement rates with average or better audience sizes and posting volumes.
“We’ve really focused on creating content that our audience is interested in and that we know that they want to engage with by using the characteristics of our most successful posts to write the posts that may not be as fun, but are still really important,” Stephanie Fiorelli, social media specialist, said.
Fiorelli, Eli Burris, BSJ ’16, social media specialist, and Donna Gallo, digital strategy director, are leading the efforts on engaging OHIO’s community through social media.
The Rival IQ ranking is another significant recognition for the social media team this year. Earlier this year, #HigherEdSocial named Fiorelli the “Emerging Higher Education Social Marketer of the Year” and...
Read Full Story: https://www.ohio.edu/news/2021/09/ohio-universitys-social-media-leads-no-4-nation
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