There’s a bit to take in here.
Today, Facebook has announced a raft of new tools to help businesses establish more direct connection with prospective customers, with a specific focus on personalized messaging, while it’s also looking to improve business discovery, and provide new management options to better facilitate business activity and reach.
The updates are part of Facebook’s broader business push, which includes Facebook Shops, with Facebook looking to ensure that ‘the best dollar people spend each day’ is on Facebook.
Which is a somewhat odd statement, but nevertheless, there are some valuable and potentially significant new elements in this new release.
Here’s what’s coming to your Facebook business tools.
First off, Facebook is launching new click-to-message ad options, which will expand your capacity to engage with customers in different messaging apps.
As explained by Facebook:
“Businesses can already buy ads that encourage people to message them, whether in Messenger, Instagram Direct or WhatsApp. Now, businesses can choose all the messaging platforms where they’re available to chat, and we’ll default the chat app in your ad based on where a conversation is most likely to happen.”
As you can see in this image, now, when you create a message ad, Facebook’s systems will detect the messaging platform used most often by the individual user, then prompt them to message your brand on that service.
Which could be beneficial – according to Facebook, 75% of adults want...
Read Full Story: https://www.socialmediatoday.com/news/facebook-announces-new-business-connection-tools-including-click-to-messag/606726/
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