CLEVELAND--(BUSINESS WIRE)--Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for media, today announced key findings from their Future of Audience and Revenue Study with SmithGeiger, which revealed tectonic shifts in how Americans perceive, consume and pay for media content, as well as media executives’ predictions for the sector and confidence in their ability to meet emerging challenges.
The study explored five key verticals: TV; social media; digital publishing; radio; and Esports, sports and betting. Some key findings include:
- America’s Insatiable Appetite For Content: Americans are voracious content consumers, with 41% consuming 10+ hours of content a week, amassing an average monthly cost in streaming bills of $45.
- Audiences Getting News Outside Of Traditional Channels: 47% of Americans turn to Google every week for their news, flanked by Facebook (42%), YouTube (33%), Instagram and Twitter (both 28%). National newspaper websites (New York Times, Washington Post, Wall Street Journal, USA Today) capture only 19% of Americans.
- Trust In Media At All-Time Lows: A majority of Americans do not trust major TV outlets. Of the organizations analyzed (CBS, CNN, NBC, ABC, PBS, FOX, MSNBC and Newsmax), none were trusted by more than half the respondents, with credibility scores ranging from 30 – 47%. This decreased for young Americans to 23 – 34%.
- Social Leads As A Source For Pandemic-Related News: Similarly, Americans are...
Read Full Story: https://www.businesswire.com/news/home/20210916005095/en/Futuri-Study-Reveals-Permanent-Changes-to-Media-Perception-Consumption-and-Revenue-Across-Traditional-Digital-and-Social-Media
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