Multilevel marketing companies, or MLMs, have exploded over the last few decades. Chances are, especially if you fall in the demographic of a 30- to 40-year-old woman, if you haven’t bought something from one already, you’ve received a DM from someone who you vaguely remember from high school asking you if you’d like to learn about an “amazing opportunity.”
These companies, which are basically just legal pyramid schemes, employ extremely predatory sales tactics to take advantage of particularly stay-at-home moms. What they usually don’t tell you upon recruitment is that 99 percent of MLM participants either don’t make any money or actually lose money.
In addition to these problematic sales and recruitment practices, there are several in particular that tend to spread a lot of misinformation in order to sell their products. These sales tactics are reminiscent of the “snake oil” type salesman tactics of over a hundred years ago: Fabricate a problem (usually at the expense of science literacy) and sell the solution.
Here I’m going to explore three viral videos I’ve come across on social media in which MLM salespeople are making false claims in order to sell their products, and I’ll explain why their claims are entirely false, based on some pretty basic science concepts
#1: Essential oil vegetable wash that supposedly removes pesticides.
Here we have a video of someone spraying a head of broccoli with their MLM vegetable wash. Before they spray it, they claim that the water...
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