Online recruitment of patients with atopic dermatitis using Facebook may be effective, according to study findings published in the Journal of the European Academy of Dermatology and Venereology.
In the 4-week noninterventional adherence study, investigators recruited adults with self-reported atopic dermatitis living near Aarhus and Copenhagen in Denmark. Participants were recruited between May and August 2017 via a website homepage.
The study authors paid to advertise a link to the website on Facebook and sent flyers with the webpage QR code to patient waiting areas at 3 outpatient dermatologic departments. Participants completed a questionnaire through the website as pre-screening. They also completed the Patient-Oriented Eczema Measure (POEM) questionnaire via telephone calls and had 2 in-clinic visits scheduled.
The researchers spent $10,064 during 53 active recruiting days on Facebook, for an average of $190 per day. The homepage had 3932 visits, of which 93% were from the paid Facebook advertising, 0.3% from Google, 6% directly from the website, and 0.2% from the QR code.
A total of 118 participants were considered eligible, and the cost of recruitment per eligible participant was $85. Of this group, 96 patients attended a first visit and were included, resulting in a cost per enrolled participant of $105.
Furthermore, 12 participants did not attend the second visit, which resulted in 83 completers and a cost of $121 per completing participant. The completers were...
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