LOS ANGELES, Sept. 16, 2021 /PRNewswire/ -- ZenWTR, the premium alkaline water and world's first and only beverage in a bottle made from 100% recycled, certified ocean-bound plastic, will celebrate International Coastal Cleanup Day on Sept. 18, 2021 with the launch of its #ZenPose social media campaign. This initiative will further ZenWTR's ongoing commitment to ocean conservation efforts by spreading awareness and raising money for the cause.
The campaign encourages consumers to take to Instagram or TikTok and share a photo, GIF, Reel or video striking a yoga pose with their ZenWTR using the hashtag #ZenPose. ZenWTR will donate $1 to ocean conservation efforts for every #ZenPose post shared through Oct. 18, 2021 giving up to $200,000. The brand has tapped its network of celebrity investors to join the movement, including talk show host Ellen DeGeneres, award-winning actor Zoe Saldana, artist 2 Chainz, athlete Tristan Thompson, and celebrity entrepreneurs Khloé Kardashian, Paris Hilton and Erin and Sara Foster. The celebrity investors will strike their own #ZenPose starting on Sept. 18 and challenge their combined 328 million Instagram audience to do the same. Investor Danny McBride is also supporting the cause with a viral video called I love the F#*king Ocean where he kicks off the #ZenPose challenge.
"I am passionate about ZenWTR's mission and believe we can all do our part by incorporating more environmentally conscious decisions into our everyday lives," said Zoe...
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