You need to stand out in the business world. Here's how to build your personal brand.
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In today's business environment, it is important to cultivate a personal brand, whether you are an employee or an entrepreneur. Becoming a leader in your chosen niche will open doors that you never expected to be opened and create opportunities that otherwise wouldn't exist.
Here are five strategies for building a personal brand and how you can implement them in your own life.
1. Create valuable, engaging content
To brand yourself effectively, you need to get your name out there. One of the best ways to do this is by creating content that is helpful to people within your chosen field. You can start this process by becoming active in online communities within your niche and answering people’s questions, providing advice and helping others anyway you can.
In the longer term, you will need to build your own community. This could be via a podcast, YouTube channel, blog or Instagram account depending on what type of content you are best at creating. You could also start a Facebook group or a forum website, which will allow others to provide much of the content while you moderate.
2. Write a book
Having a book that is relevant to your niche is a great marketing tool. As you build your online content, you will learn what questions, challenges and topics come up on a regular basis. You can use these as jumping off points for a subject...
Read Full Story: https://www.entrepreneur.com/article/383777
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