The Indian economy's success story wouldn't be the same without a mention of the power of social commerce and how it has transformed its industries and opened new avenues of growth for businesses. The accelerated pace of social media adoption to communicate and engage with consumers has paved the way for innovative channels for marketing and distribution that have favoured the rise of social commerce and is driving business.
This has also marked a turning point for the direct selling industry as digitally empowered entrepreneurs enable the sector to tap into new revenue streams, irrespective of their geographical boundaries. Adapting to the digital age and embracing social media is giving direct sellers the right ammunition to expand their reach beyond the conventional audience, irrespective of their professional experience or how tech-savvy they are.
As a corporate employee, Kolkata resident Saswati Dasgupta often found it difficult to balance her personal and professional commitments when she became a mother. Having aspired to become a successful entrepreneur someday, she decided to tread the path when she got to know about direct selling platforms like Amway. She also saw how well the brand’s range of nutrition and health products could fit into a modern-day family’s lifestyle.
She has been an Amway Direct Seller for over 20 years now and with sheer hard work, has managed to take her venture to newer heights of success. And with the dominance of digital times, she...
Read Full Story: https://yourstory.com/2021/09/passionpreneurs-riding-social-media-bandwagon/amp
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