Afterpay the leader in “Buy Now, Pay Later” payments, today announced that it has partnered with Fashion Nova a leading e-commerce fashion platform, to offer shoppers a more flexible way to pay – just in time for the fall shopping season. Now, consumers who shop Fashion Nova online will have the option to pay responsibly with Afterpay at checkout, in four interest-free installments 1 . The addition of Fashion Nova …
Afterpay (ASX:APT), the leader in “Buy Now, Pay Later” payments, today announced that it has partnered with Fashion Nova a leading e-commerce fashion platform, to offer shoppers a more flexible way to pay – just in time for the fall shopping season. Now, consumers who shop Fashion Nova online will have the option to pay responsibly with Afterpay at checkout, in four interest-free installments 1 .
The addition of Fashion Nova comes after a highly successful year-end for Afterpay, during which the company’s customer base in North America grew to nearly 20 million – with 90% of orders made by repeat customers 2 . Afterpay’s customer base is largely fashion-forward Gen Z and Millennials, and in fact, Gen Z represents the fastest growing demographic on the platform. The partnership is a joint effort by the brands to make fashion more accessible to these younger consumers.
Fashion Nova values accessibility and affordability – it is part of the foundation on which the company was built. Founder & CEO Richard Saghian said: “We’ve always prided ourselves on...
Read Full Story: https://investingnews.com/news/australia-investing/fashion-nova-and-afterpay-announce-new-partnership-in-time-for-fall-shopping/
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