Record-Breaking $66 Million Raised on North Texas Giving Day - D Magazine

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Surprise and Delights Gift Baskets Daniel Clayton

The 13th annual Communities Foundation of Texas' North Texas Giving Day logged a record-breaking $66 million in donations for participating nonprofits. Since its first year in 2009, the 18-hour day has raised over $440 million, providing much-needed tools and support for the nonprofit sector. PepsiCo-Frito Lay North America will match $1 million of those funds.

AT&T Business CEO Anne Chow leads the campaign and fostered nearly $67 million in donated funds last year, which impacted 1.3 million North Texans - almost 20 percent of the region's entire population. SMU's goals include:

  • Raising $450 million to offer more scholarships, including full-rides for high-performing Pell Grant-eligible students from North Texas and creating a safety net for students who might face sudden financial crises.
  • Raising $600 million to improve faculty pursuits like teaching and research focused on societal benefits, corporate and industrial partnerships, and the Dallas tech scene.
  • Raising $450 million to improve the campus by adding more partnerships with corporations and nonprofits, such as the West Dallas STEM School and Dedman School of Law.


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