Mark Gorman, CEO of Matrix Solutions, was interviewed by Adam Torres of Mission Matters Marketing Podcast.
Beverly Hills , April 20, 2022 (GLOBE NEWSWIRE) -- Mark Gorman uses his extensive experience in the private equity and alternative asset markets to focus on transactional, analytical, and marketing practices. Noting that 50 percent of ad revenue goes to Google, Facebook, and Amazon today, his media company’s mission is to help clients monetize their ad inventory, developing better content that efficiently and effectively entertains and informs their audiences.
Listen to the full interview of Mark Gorman with Adam Torres on Mission Matters Marketing Podcast.
How did you get started in media advertising?
Long before his current role, Gorman says, his original intentions were to get into international banking. Today, he has 20 years of experience in the private equity, realm, and in 2013, he joined a team of investors that bought majority ownership in Matrix Solutions. The company had been in operation since 1992 with technologies to match, so when he took the helm as CEO, he immediately set about updating them to meet modern demand. These days, the company serves as an end-to-end technology backbone for media companies selling advertising in and across all media platforms including TV/digital, video, audio, cable, and more.
What challenges does Matrix face, and how does it help clients achieve their marketing goals?
The biggest hurdle Matrix Solution faces is that...
source: https://www.globenewswire.com/news-release/2022/04/21/2426045/0/en/Mark-Gorman-Discusses-Ad-Spend-Optimization-and-Digitization.html
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Source: Adam Torres / Co-Founder
Release ID: 237825