Michael Laps, Co-Founder & Strategy Director at Yoghurt Digital, was interviewed by host Adam Torres on the Mission Matters Marketing Podcast.
Beverly Hills , April 22, 2022 (GLOBE NEWSWIRE) -- Michael Laps shares how Yoghurt Digital is helping companies make informed marketing decisions with the help of marketing data.
Listen to the full interview of Michael Laps with Adam Torres on the Mission Matters Marketing Podcast.
What mission matters to you?
Laps says he’s passionate about the process of growth and development, whether personal, professional, or both. Yoghurt Digital allows him to help his team and clients grow and develop alongside his own growth as a business owner and leader.
How did you get started on the path of entrepreneurship?
Growing up, Laps notes that he wasn’t particularly entrepreneurial, but he watched his father run several businesses and picked up a few things along the way. While he was working with a digital marketing agency eight years ago, an opportunity presented itself for him to start something of his own; the field was crowded even then, he says, but he knew Yoghurt Digital would have a strong competitive edge.
How does data make a difference in digital marketing?
Most digital marketing agencies provide each client with the same marketing solution, regardless of the industry, Laps explains. They invest little to no time or attention to understanding the specific goals or challenges of each business, much less the pain points and...
source: https://www.globenewswire.com/news-release/2022/04/22/2427054/0/en/Michael-Laps-Talks-About-Using-Data-to-Generate-Better-Marketing-Results.html
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Source: Adam Torres / Co-Founder
Release ID: 239448