The global demand for app analytics market is estimated to grow at a CAGR of 19.1% between 2022 and 2032, totalling a valuation of ~US$ 2,238.5 Mn by the end of 2022 and US$ 12,901.5 Mn by 2032.
Factors such as growing demand for improving the digital customer experience, rising implementation of digital transformation strategies, and rising penetration of smartphones and mobile apps are driving growth in the global app analytics market.
App analytics is a widely used concept in the mobile app industry. App marketers gather helpful information on user behaviour and app performance, including the number of installs and visitors, session durations, retention and conversion rates, and other important metrics.
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Mobile analytics is used by businesses to analyze and improve the performance of their mobile apps and services, as well as to measure and understand how users interact with their apps. Businesses are very keen on evaluating their user profiles, sales funnels, crash rates, demographics, open app rates, user retention, or any other data that is relevant to their business, including sliding away users, time spent on the app, or most common paths to an in-app purchase.
Since mobile analytics SDKs create a persistent and unique identifier for each device with the help of tools, they don’t rely on cookies to identify specific users. This will continue to drive the popularity of mobile app analytics in the market.
However, the shortage of skilled professionals and concerns regarding privacy and data protection in mobile apps is anticipated to impede industry expansion. The key market players’ recent initiatives, such as new product launches, alliances, and acquisitions, are anticipated to accelerate market expansion.
Key Takeaways: App analytics Market
- By type, the mobile app analytics segment is estimated to grow at a robust CAGR of 4% through 2032.
- Based on application, the marketing & advertising analytics segment is anticipated to grow at the highest CAGR of 3% between 2022 & 2032.
- By industry, the retail & e-commerce segment is anticipated to grow at a CAGR of 6% between 2022 & 2032.
- The North American app analytics market is expected to reach a valuation of US$ 3,948.9 Mn by 2032.
- The U.S. app analytics market is slated to grow at a CAGR of around 4% through 2032.
- In India, the app analytics market is expected to grow at a CAGR of 2% during the forecast period.
“Growing demand for mobile and online apps, increasing smartphone ad usage, and growing adoption of digital transformation techniques is expected to drive the growth of app analytics market”, says an FMI analyst.
Growing Demand across BFSI Sector to Boost App Analytics Market Growth
The growing popularity of app analytics across various industry verticals such as BFSI, retail, travel and tourism, media and entertainment, etc. is majorly responsible for driving the growth of the app analytics market.
Business intelligence and data analytics technologies and solutions have consistently assisted banks and financial institutions in reflecting all the rules, remaining competitive, and meeting the digital expectations of today’s clients.
Financial organizations may make “smarter” decisions that are more profitable and efficient by using data analytics and business intelligence (BI) solutions. BFSI businesses must incorporate analytics into processes that trigger automated actions and more contextual, real-time decision-making.
Who is winning?
Taplytics, Kochava, Adobe Systems Inc., IBM Corporation, Amazon.com, Inc., Google Inc., Yahoo Inc., Countly, Upland Software, Inc., Apptentive, Moengage, Mixpanel, Content Square SAS, TUNE Inc., Clever Tap, AppsFlyer, Amplitude, Appsee are some of the key players operating in the global app analytics market.
These leading providers are constantly focusing on introducing novel solutions for improving their customer base as well as increasing their revenue share. They are also collaborating with several industries to boost the adoption of their app analytics solutions.
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App Analytics Market by Category
- Mobile App Analytics
- Web/Desktop App Analytics
- Marketing & Advertising Analytics
- Revenue Analytics
- In-app Performance Analytics
- Retail & E-commerce
- Media & Entertainment
- Travel and Tourism
- IT & Telecom
- North America
- Latin America
- East Asia
- South Asia & Pacific
- Middle East and Africa (MEA)
Table of Content
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Product Innovation / Development Trends
4. Pricing Analysis
4.1. Pricing Analysis, By Solution
4.2. Average Pricing Benchmark Analysis
5. COVID-19 Impact Analysis
5.1. Impact of COVID-19 on Crypto Wallets Market Growth
5.2. Pre-COVID-19 Market Growth (2017-2019)
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