The global women’s footwear market is estimated at US$ 178.4 Bn in 2022 and is projected to reach US$ 219.5 Bn by 2027, at a CAGR of 3.2% from 2013 to 2021. Share of women’s footwear market in its parent market (footwear market) is close to ~44%..
Companies all over the world are concentrating on research and development as well as the introduction of new product variants in the global market for women’s footwear, which is a major factor fueling demand for women’s footwear everywhere.
To meet the changing demands of customers looking for genuine and specialised products, companies in the women’s footwear market are continuously investing heavily in research and development activities.
Standard attributes of women’s footwear include style, comfort, durability, and basic functionality. Additionally, businesses are introducing women’s shoes with extra features like soft sensors. Flexible sensors or soft sensor network circuits are incorporated into the upper sole or insole to collect data, which is then programmed and transmitted to an external device such as
This technology is effective in monitoring injuries and even greater complications such as diabetes and others, owing to which the women’s footwear market is expected to witness significant growth.
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Key Points Covered in Women’s Footwear Market Survey
- Market estimates and forecast 2013-2027
- Key drivers and restraints impacting market growth
- Segment-wise, Country-wise, and Region-wise Analysis
- Competition Mapping and Benchmarking
- Brand share and Market Share Analysis
Women are often concerned about their physical body shapes, and they engage in a variety of activities to maintain their fitness, including trekking, gym training, yoga, aerobics, and so on. Maintaining healthy behaviors, controlling stress, and getting additional assistance are all vital, according to the Centers for Disease Control and Prevention, especially during COVID-19. Regular exercise, decent sleep habits, and avoiding excessive alcohol consumption are all simple methods to maintain healthy behaviors.
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Manufacturers were motivated by growing worries about physical health among women consumers, thus market players produced smart shoes for both men and women. Nike, for example, released the groundbreaking self-lacing HyperAdapt 1.0 sneakers in 2018. Pressure sensors in the soles detect when the foot should be inserted and trigger an algorithm that allows for automatic lacing. The shoes have built-in LEDs that can alert the wearer about low battery or a tight fit. Furthermore, these shoes do not require daily charging and may be charged for up to two weeks.
Furthermore, numerous footwear makers have implemented a 3D manufacturing technique, which has changed the sector. 3D printing has become a new buzzword among enterprises that make real items. This trend could not be avoided by the footwear business. Several footwear startups have invested in the development of 3D printing technologies for manufacturing. Feetz, a custom shoe company based in the United States, built its own 3D printer utilizing a fused filament creation technology. 3D printing is also gaining popularity due to its low environmental impact. Women’s footwear can also be 3D printed, and companies that use 3D printing technology have the possibility to flourish.
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Key Takeaways from the Women’s Footwear Market Study
- As people’s lifestyles get more ‘healthy,’ and traditional dress codes become more relaxed and casual, it’s likely that sporty, comfy, and casual women’s footwear will continue to dominate the market.
- The demand for women’s footwear is quite high and growing at a rapid rate. Women’s footwear is being targeted by major footwear firms, and the women’s footwear business is being strengthened through particular advertising and branding.
Impact of COVID-19 on the Market
The COVID-19 outbreak wreaked havoc on a variety of businesses around the world, including the women’s footwear industry. Due to combined effect of outlet closures and frugality as a result of rapidly deteriorating economic circumstances, the discretionary character of footwear rendered it one of the most significantly damaged businesses by the pandemic. Due to the availability of online shopping and doorstep delivery, the women’s footwear market saw a boom in demand in the mid-months of 2020.
Who is winning?
Leading manufacturers of women’s footwear are focused on aggressive promotional strategies and advertisements that have driven sales growth of women’s footwear globally.
Major players present in the women’s footwear market are Nike Inc., Adidas AG, Puma SE, Skechers U.S.A. Inc., Under Armour Inc., Wolverine World Wide Inc., Crocs Inc., ASICS Corporation, Deichmann SE, The ALDO Group Inc. among others.
Get More Valuable Insights
Future Market Insights, in its new offering, provides an unbiased analysis of the global women’s footwear market, presenting historical demand data (2013-2021) and forecast statistics for the period from 2022-2027. The study divulges compelling insights on the women’s footwear market based on the product type (casual shoes, boots, heels & pumps, sandals, flip flops & slippers, sports shoes, safety shoes), by base material (rubber, leather, plastic, velvet, textiles and others), by sales channel (hypermarkets/supermarkets, speciality stores, multi-brand stores, direct sales, 3rd party online retailers and other sales channel), across each of the seven major regions.
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Competitive Landscape
Leading players operating in the global market are focusing on product launch, partnership with celebrity endorsements, promotional activities, and other strategies in order to expand their business globally.
For instance:
In 2019, Ivy Park, the singer’s successful athleisure line, was relaunched in collaboration with Adidas. Beyoncés support is likely to produce significant returns for the European shoe company, with over 126 million Instagram followers and a net worth of around $355 million.
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