Lindsay Pinchuk is an award-winning entrepreneur, consultant, educator and public speaker dedicated to the advancement of female entrepreneurship. She built her first company with a $500 investment, selling it and exiting less than a decade later. Lindsay's been featured in Fast Company Magazine, Time Magazine, The Wall Street Journal, Parents.com, The Chicago Tribune, Crain’s Chicago Business, Chicago Magazine, on “Access Live” and many more.
Lindsay works with businesses, both large and small, to build and monetize their brands through a proven, cost-effective, community-centric approach. She can also be found behind the mic of her twice weekly podcast for female founders, Dear FoundHer. Lindsay lives on Chicago’s North Shore with her husband, two daughters and mini Bernedoodle, Ollie. In this episode, she talks about the ways that entrepreneurs can use podcasting to grow their businesses and brands.
“The people who are on your show, they're part of your network. I have 128 women who I never would have ever thought that I would have even talked to and now I do feel like I can email them and say, ‘Hey, could you share this or could you help me?’. It really has helped with my network as well, and it's created an amazing foundation for my business,” shares Lindsay Pinchuk, entrepreneur, small business advocate, and host of the Dear FoundHer podcast. Lindsay created her podcast as a way to showcase women business owners and their amazing accomplishments. The show ended up growing into an active community and an invaluable support network for Lindsay’s business.
Lindsay and Dax discuss why Lindsay decided to create Dear FoundHer and how the podcast boosts brand awareness for herself and other female founders. Lindsay shares tips for creating a successful podcast that can be monetized without relying on ads. Her tips include building community, producing helpful content, and being active on social media.
Listen to, or watch, the full podcast interview by Dax Hamman with Lindsay Pinchuk on your preferred podcast channel.
In this podcast, the host covers:
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Why Lindsay chooses her podcast guests based on a partnership formula
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How to set expectations with guests and follow-up afterward
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Why having a social media presence is important as an entrepreneur
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Why it is a good idea to have both audio and video for a podcast
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How to repurpose a podcast episode into helpful social media content
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How to monetize a podcast and why ads are usually not a viable way to make money
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How to use a podcast to build a community
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What AI in marketing is doing to overall public trust and how to build credibility
Podcast Quotes:
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“The people who are on your show, they're part of your network. I have 128 women who I never would have ever thought that I would have even talked to and now I do feel like I can email them and say, ‘Hey, could you share this or could you help me?’. It really has helped with my network and it's created an amazing foundation for my business.” (8:25-8:48 | Lindsay)
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“I do use the video a lot for social media and that's been a huge, huge, huge driver for listenership.” (24:02-24:09 | Lindsay)
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“If you have an offer, or you have a class, or you have a service that you want to share with your community, I think that's really the best form of advertisement in your podcast.” (25:29-25:39 | Lindsay)
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“You don't make money from ads in a podcast, unless you are someone who has a podcast with millions and millions and millions of downloads.” (26:24-26:34 | Lindsay)
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“You need your community first and foremost. If you don't have a community, then there's really no one to buy from you.” (30:34-30:39 | Lindsay)
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“One of the number one principles of a community centric marketing approach is to never compromise your trust.” (30:52-30:57 | Lindsay)
About the Podcast Guest:
To learn more about Lindsay Pinchuk, visit her website (Lindsay Pinchuk).
To learn more about Lindsay’s podcast, Dear FoundHer, visit the website (Dear FoundHer)
About the Podcast Host:
Dax has a passion for supporting entrepreneurs and business owners to successfully grow their companies, and to help them enjoy doing it!
He is the founder of HiveCast.fm, PodAmp.fm, castnet.fm, meetFIRESIDE.com, and LoMoGo.co, and his blood flows in pixels.
Learn more at his website (https://dax.fyi).
About The Achievers Podcast:
The Achievers podcast elevates the stories of brilliant people. The Achievers is a daily source of inspiration for us, and we hope for you too. We focus on the most interesting leaders, the exciting do-ers, and the entrepreneurs who challenge our thinking.
Listen to, or watch, the full podcast interview by Dax Hamman with Lindsay Pinchuk on your preferred podcast channel.
Media Communications
Inquiries: [email protected]
Media contact and published by PodAmp.fm [email protected]
Published by: Dax Hamman
Source: PodAmp.fm
Release ID: 563951