Aliza Licht is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of Leave Your Mark, a multimedia brand and consultancy. She leverages over two decades of expertise in marketing, communications and digital strategy in the fashion industry. Aliza was named one of America's Next Top mentors by the New York Times and Business Insider’s Top 20 Most Innovative Career Coaches. As a social media pioneer and one of the first fashion influencers, Aliza created and was the voice of an anonymous social media phenomenon, DKNY PR Girl. Her first book, Leave Your Mark, was published in 2015. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. In this episode of the Dear FoundHer… podcast, Aliza talks with host Lindsay Pinchuk about how to catapult your career to new heights through developing a solid personal brand.
“The magic of a strong personal brand is when your name is dropped in rooms you're not in and you're recommended for opportunities other people haven't even heard of yet,” shares Aliza Licht, founder of Leave Your Mark, best-selling author, and sought after keynote speaker. As the voice behind DKNY’s PR Girl, a social media sensation inspired by the original tv hit series, Gossip Girl, Aliza learned firsthand how incredible a solid personal brand can be for boosting your career. Stepping away from her identity as DKNY’s PR Girl was a little intimidating, but opened the door for Aliza to reinvent her identity based on her skill sets and what she actually wanted to be doing rather than on her job title or company. Now, she uses everything she has learned from over two decades of experience in marketing, digital strategy, and communications to propel her own brand forward and help others leave their mark on the world.
In this podcast, the host covers:
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How DKNY PR Girl catalyzed Aliza’s career
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Why it is better to engage in storytelling on social media rather than commercializing everything
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What Last Name Syndrome is and how to stop doing it
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Why it is so important to shape your own narrative
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How to determine whether or not you should post something to your social media account
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Why guardrails are necessary when building a personal brand
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Why you should always keep your network informed of your wins and what you are currently doing
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The importance of amplifying others so that you are not always just talking about yourself
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Why consistency across social media platforms matters
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How a having strong landing page or website can benefit your brand
Podcast Quotes:
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“Don't sell anything. Tell a great story.” (10:28-10:31 | Aliza)
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“When you think about creating your personal brand around the idea of a company and not you as a human, you're actually taking a really big risk.” (13:53-14:03 | Aliza)
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“Every single person is responsible to shape their own narrative, because if you do not do that, people will make up their own version of you.” (18:06-18:15 | Aliza)
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“The magic of a strong personal brand is when your name is dropped in rooms you're not in and you're recommended for opportunities other people haven't even heard of yet.” (19:38-19:48 | Aliza)
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“Instead of identifying with the company, what you should lean on is your skill set and your experience, because you take that with you wherever you go.” (21:20-21:31 | Aliza)
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“Personal branding is not just what you say and do. It's also what you choose to align with.” (23:24-23:28 | Aliza)
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“When you're posting something, say to yourself, ‘Why am I posting this? What do I hope to get out of posting this?’ And if you can't answer that question, don't post it.” (25:07-25:18 | Aliza)
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“The screenshot is more powerful than the delete button.” (25:26-25:29 | Aliza)
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“For every one time you're sharing a win about yourself, proactively amplify five other people and what they're doing or support them, so that you're not just talking about yourself all day.” (29:23-29:34 | Aliza)
About the Podcast Guest:
To learn more about Aliza Licht visit her website (Aliza Licht).
About the Podcast Host:
To learn more about Lindsay Pinchuk visit her website (Lindsay Pinchuk).
About Dear FoundHer…:
Dear FoundHer... is a weekly letter to female entrepreneurs to inspire, motivate and provide actionable tips for success through thought-provoking conversations with some of the most successful founders and entrepreneurs who have paved the way. Hosted by award-winning entrepreneur, Lindsay Pinchuk, each week she picks the brains of some of her closest contacts, offering them the chance to share their teachable moments as well as business, marketing, content, social media tips and more! Your journey as a founder is the ride of a lifetime, some come on in and join us!
Listen to, or watch, the full podcast interview by Lindsay Pinchuk with Aliza Licht on your preferred podcast channel.
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Published by: Dax Hamman
Source: PodAmp.fm
Release ID: 658622