Liz Wendling combines a rock-solid sales background with a passion for coaching. Her innovative approach supports her clients in opening doors, closing sales, and building relationships. Liz is driven by the mantra, It’s not WHAT you sell, it’s HOW you sell that matters. Liz understands the sales challenges that professionals face when selling in today’s competitive environment and shows them how to make a profound difference in their sales approach, language, and process —online and offline. In this episode, Liz discusses the mindset shift required to stop being so afraid of rejection and gain the skills and confidence needed to be a successful salesperson.
“If you hate the only thing that keeps you in business, you're in trouble,” shares Liz Wendling, sales coach. So many people fall into the trap of viewing sales through a negative lens. In order to achieve sales success, you have to shift your mindset around what sales means to you and choose how you want to show up. Today, Liz talks about how to become a successful salesperson by embracing your unique process and approaching sales differently.
Listen to the full podcast interview by Cheri Ruskus with Liz Wendling on your preferred podcast channel.
In this podcast, the host covers:
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Why sales is viewed so negatively by so many people
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How to reframe the concept of selling
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How to stop giving “No” so much power
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How to know what other people want from a salesperson
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Why effective follow up is so important for overall success
Podcast Quotes:
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“If you hate the only thing that keeps you in business, you're in trouble.” (2:03-2:06 | Liz)
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“If you don't want to be salesy and pushy and a used car salesman and all of that, then you have to make a decision to what you want to be. Do you want to be confident, strong, self assured? Do you want to show up as someone who's authentic and understands how to talk to another human being who is interested in their product and service? That's it.” (3:35-3:54 | Liz)
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“Take your mind off of all the things you think selling is and start to declare what it is.” (4:29-4:34 | Liz)
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“You do need skills and a process. You can't just wake up and say, I'm a good salesperson, if you don't have the process and don't understand how people make buying decisions, and how you could match up your sales process with their buying process. You don’t know how those two work, you’ll always be struggling.” (5:24-5:42 | Liz)
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“If you're putting yourself out there with a product and service, and someone says no, you just move on.” (6:48-6:55 | Liz)
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“When you have a process that fits you because it's made for you, and you use it every day, that's the way that you can find success.” (14:13-14:21 | Liz)
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“If we box people into a corner, or sell the way that we buy, we're screwed, over and over.” (17:52-17:58 | Liz)
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“Excessively emailing someone with your sales pitch is not going to work. You are ruining your credibility and any chance of starting a connection with someone.” (23:30-23:39 | Liz)
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“Stop making selling so challenging and difficult. It's not. It is a skill that can be learned, like any skill.” (45:12-45:23 | Liz)
About the Podcast Guest:
To learn more about Liz Wendling, visit her website (Liz Wendling) and Youtube channel (Youtube).
About the Host:
After selling her business of 16 years in 1999, Cheri knew the next step to take was to empower other entrepreneurs and small business owners through the power she had discovered in business coaching.
It has been her honor to learn skill sets from the real world experience of owning a business for all those years as well as being mentored by the best of the best in the areas of mindset, marketing and creating strong business systems. Cheri offers Colorado business coaching programs, and is an expert workshop facilitator.
About The Bright Shiny Object Project Podcast:
The Bright Shiny Object Project Podcast is a vehicle to open your perspective about which shiny ideas are going to keep you on course and which ones are taking you to the point of distraction. As entrepreneurs we see the world with our eyes wide open. And therefore, we come across many bright shiny objects on any given day.
Listen to the full podcast interview by Cheri Ruskus with Liz Wendling on your preferred podcast channel.
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Published by: Dax Hamman
Source: PodAmp.fm
Release ID: 658610