'We're particularly excited to be an open platform: How ... - Modern Retail

BigCommerce, like many other e-commerce companies, is beefing up its artificial intelligence capabilities to offer its clients efficient ways to grow their business.

In July, BigCommerce announced it was partnering with GoogleCloud’s AI technology to work on releasing new AI-powered solutions like tools to help write product descriptions, as well as make storefronts more personalized.

But BigCommerce CEO Brent Bellm said that even before the GoogleCloud partnership, the company was already investing in AI thanks to its acquisition of Feedonomics in July 2021. Feedonomics is a software startup that takes brands’ product data, and uses it to create the most optimal product listings depending upon whether a merchant is selling through Amazon, eBay, Walmart or other marketplaces.

“Even before the AI wave began, late last year, we already were the global leader in AI for e-commerce by far by virtue of the AI behind Feedonomics,” Bellm claimed. He added that the integration with GoogleCloud is already helping BigCommerce’s Feedonomics clients improve ROAS by 10% to 20%.

Bellm joined BigCommerce in 2015 with a focus on expanding the company’s efforts to serve mid-market and large enterprise customers. “That’s really what we’re most designed for now. And we continue to serve small businesses, too. But you know, we’re best for small businesses of size and complexity,” said Bellm.

Prior to joining BigCommerce, Brent served as Chief Operating Officer and President at HomeAway during...

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