What is local SEO and how do you know if you need it? - Deadline News

Thriving in the business world amidst the digital environment and wide competition is challenging. Knowing what local SEO (Search Engine Optimization) is and when to use it, is the first step for what could be the ideal strategy for your company.

More than ever, consumers are performing “near me searches” on Google. Neglecting local SEO means missing out on the primary method through which consumers find local businesses. In 2022, a significant 98% of consumers relied on the Internet to search for information about local businesses.

It is a crucial strategy for businesses with a physical presence or those offering services in a specific geographic area.

This optimization approach aims to improve the visibility and ranking of businesses in local search results, making it easy for potential customers to find the company when searching for products or services in their region.

Keep reading to learn more about this strategy.

What is Local SEO?

Local SEO (Search Engine Optimization) refers to the process of optimizing a website or online presence to attract more organic (unpaid) traffic from local search results on search engines like Google, Bing, or Yahoo.

When considering overall digital traffic, a substantial 69% of it originated from a combination of local and organic searches.

The goal of local SEO is to improve a business’s visibility and ranking in local search queries, making it easier for potential customers in a specific geographic area to find and connect with the...

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