AI and business marketing - Petoskey News-Review

Community columnist

As the Tip of the Mitt SCORE newsletter editor, I’ve been noticing that Constant Contact is offering AI (artificial intelligence) as an option to write our newsletter. I have shuddered at that offer, as I feel it is better to get first-hand, personal accounts and information to help support small businesses. But I have to admit, I was intrigued. So as a test, I clicked on the button to generate a newsletter. It appears that all I needed to do was type in some keywords, or a question, and, in a matter of seconds, would get an answer in a nicely written paragraph.

If you’ve ever done a chat feature with a company — like an airline, or bank, or retailer — you are using AI. AI automates repetitive tasks, increases efficiency and enhances customer experience. So AI says. It can help small businesses interact with customers, understand their target audience, identify potential leads and personalize marketing campaigns. So AI says. And AI is honest about the downside — stating that relying too heavily on AI can lead to a loss of human touch and create ethical concerns around privacy and bias. As such, it's important for businesses to carefully consider the pros and cons of implementing AI in their marketing strategies and strike a balance that maximizes the benefits while minimizing the risks. OK ...

I’ve asked some local marketing experts for their input on AI as it pertains to marketing by small businesses. Here are their insights:

Sarah George, Connective...

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