While each of these SEO tools will have different capabilities when it comes to social media applications, here are three ways you can use them to help inform your social media strategy.
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21 September 2023
Social media success relies on managing a plethora of tasks including curating content, being responsive to engagement, and proactively building a community that will aid you in case you ever have a social media crisis.
While many marketers are looking for social media-specific tools to help them with these and many other tasks, most don’t realize that often your SEO team can help you by sharing insight that they can gather from their SEO tools.
There are many SEO tools that exist including Moz, Semrush, Ahrefs, et. al. While each of these SEO tools will have different capabilities when it comes to social media applications, here are three ways you can use SEO to help inform your social media strategy.
Backlink Checkers to Find Influencers, Build Relationships and Prevent Crises
SEO strategies will often have a focus on backlink acquisition, examining a website’s backlink profile to measure and monitor performance. There are quite a few powerful backlink checking tools that make this easier. For those of you not familiar, backlink checker tools crawl the Internet to find sites and people that link to you.
By talking to your SEO team and asking them to send you a list with all of the blogs, media outlets, etc. that have links pointing towards your website,...
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