After testing out its generative AI Search Labs system (SGE) with selected users over the last few months, Google is now expanding access to more people, with a specific focus on younger audiences that have shown higher interest in this new process.
As you can see in these examples, Google’s Search Labs generative AI search process has been added to the Google Search results page for those in the initial test pool, which enables searchers to augment their regular keyword search with more specific, custom parameters, essentially integrating ChatGPT-like conversational qualifiers into the Google Search experience.
Google says that the general response to Search Labs has been positive, though younger users, in particular, have been more actively engaging the system.
“We’ve seen that younger users – those aged 18-24 who currently have access to SGE – are finding this experience especially useful. They’ve given us particularly positive feedback about how these capabilities make it possible to search for information in a more conversational, natural way, and ask follow-up questions.”
Which makes sense. Younger users are more open to new processes and options, and are therefore logically going to be more open to change. But it also bodes well for the future of generative AI, with younger user cohorts, especially those just coming online, learning all new ways of engaging with the web, which will lead to more significant usage shifts in future.
As a result, Google says that more...
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