Google Expands Search Generative Experience (SGE) To U.S. Teens - Search Engine Journal

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Google has announced plans to extend its new generative AI-based search feature, Search Generative Experience (SGE), to teenagers aged 13-17 in the United States.

The move follows the successful launch of Search Labs earlier this year and the feedback received from users aged 18-24.

The younger demographic finds SGE particularly valuable, Google says, as it allows them to interact with the search engine more naturally, ask follow-up questions, and mimic the flow of a human discussion.

Google is extending these capabilities to teens, believing SGE can assist them in exploring topics of interest and answering questions that traditional search engines struggle with.

Balancing Opportunities and Safety

As SGE is rolled out to a younger audience, Google emphasizes the importance of striking the right balance between opportunities and safety concerns.

To do this, Google has researched and consulted experts in teen development and implemented appropriate safeguards.

Addressing safety concerns, SGE has stricter safeguards for younger users, including stronger filters to prevent inappropriate content related to illegal substances, bullying, and other issues.

Additionally, Google published a new ā€œAI Literacy Guideā€ to educate teens and parents about how the technology works.

This guide is available as part of the...



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