Google bosses from its Ads, Chrome and Search departments conspired together to boost ad revenue, according to emails shared at the federal antitrust trial by the US Department of Justice.
The internal emails reveal private exchanges between Jerry Dischler, the Vice President of Google Ads, Prabhakar Raghavan, who heads up Google Search and Chrome, and Anil Sabharwal, Product VP and GM at Google, as well as other senior leaders
Within those conversations, the Google bosses discussed increasing search queries on Chrome to improve ad revenue – which accounts for more than 80% of Alphabet’s revenue.
Why we care. Search marketers have long speculated that Google intentionally complicates SEO to boost ad sales revenue. Despite denials from Google search leaders like John Mueller, this email exchange seems to indicate otherwise, indicating potential unfair impacts on SEO campaign performance.
What do the published emails say? In the email exchange, Google Ads VP Dischler says:
- “The Search team is working together with us to accelerate a launch of a new mobile layout by the end of May that will be very revenue positive (exact numbers still moving), but that still won’t be enough.”
- “Our best shot at making the quarter is if we get an injection of at least [redacted]% , queries ASAP from Chrome.”
- “The question we are all faced with is how badly do we want to hit our number this quarter? We need to make this choice ASAP. I care more about revenue than the average person but think...
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