RALEIGH, N.C., October 5, 2023 (Newswire.com) - Newswire, an industry leader in press release distribution, can help clients understand the connection between press release distribution and improved search engine optimization (SEO) performance.
When people use search engines such as Google, results are based on information retrieved by indexing software, with the most accurate pages ranking highest on the first page of results. Press releases are a great marketing tool to increase SEO performance.
"Press releases that include relevant keywords and phrases can help brands improve their search engine results page ranking," said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct. "We've seen firsthand that a consistent distribution of keyword-focused press releases has helped our clients increase website traffic, build brand awareness and much more."
Companies need to track their content's SEO performance to maximize reach by being aware of key metrics such as organic traffic, time on page, and domain authority.
Organic traffic is from unpaid sources and is a great way to gain a competitive edge in the industry. Well-optimized online press releases thatare the ideal length for Google's indexing software and can help improve time on-site and decrease bounce rates.
Time on page is an important metric to pay attention to as algorithms assume the longer a user spends on a page, the more relevant and engaging the content is. If the press...
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