Contributor
If there’s anything which is constant in the world of digital marketing, it’s change. Change is inevitable as technology continues to evolve at a faster than ever pace. As we embark on the AI revolution and the pace of change continues to accelerate, the very way we search for information, products and services will also transform.
Look no further than Google rolling out their very first search engine 25 years ago, predictive search 20 years ago, voice search 10 years ago, and AI search this year. Search technology has exponentially changed in just a quarter of a century and continues to do so at a pace faster than ever.
Less than a decade after Google launched their first search engine, Simple SEO Group, one of the nation’s oldest search engine optimization (SEO) agencies was born. Now celebrating over 15 years in business as a leading SEO agency having worked with nearly 500 clients, as their name suggests, the agency continues to keep things simple and engage in SEO practices that simply work and get unworldly results for their clients.
The Past of SEO
As Google celebrates this week 25 years since launching, since inception there have been tens of thousands of updates to their algorithm for ranking websites. However, only a few of these updates really have had enough major change to dramatically change a company’s organic SEO strategy.
Initially, backlinks or one website linking to another, was the main and only driver of SEO rankings. As smart SEO gurus...
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