Rashmi Hurst is a digital marketing mogul, restaurant owner, award-winning industry panelist, and vice president of digital experience at full-service digital and analytics agency (human)x — formerly Leap Group. If that sounds like a mouthful, imagine how busy Rashmi is! We caught up with her to hear all about her passion for digital marketing, her next restaurant location, and her favorite spots in Lousiville.
Meet Rashmi Hurst, our newest FACE of Louisville!
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What led you to digital marketing?
It’s actually a funny story! I graduated from UNC-Chapel Hill in 2013, took the LSAT, and got accepted into law school. But, I made a last-minute pivot after finding an opportunity in something I was interested in that was based in my hometown. I went ahead and applied for that role at Oracle and got hired. I figured I might as well make more money than take out more student loans!
It was just awesome — I was traveling and ended up working on Oracle Social Cloud, a suite of products I was instrumental in bringing to market. But once I had my kids, it was time to settle down; we moved to Kentucky, and now I’m the vice president of digital experience at a full-service digital and analytics agency, (human)x.
What does a vice president of digital experience do?
I oversee analytics, search engine optimization, and user experience. It basically covers all things marketing. I’ve been with (human)x — formerly known as Leap Group — for about six years...
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